App alerts you to looming disaster – Ping4 targets users by location

February 17, 2013

From The Boston Herald, by Marie Szaniszlo

The next time a blizzard or another emergency hits Massachusetts, there’s a free app to give you the latest updates.

Ping4alerts offers a heads-up to smartphone users about dangers and emergencies that are in close proximity, wherever they may be, at any given moment.

The app allows authorities to reach people — even visitors to their jurisdiction — without knowing their email, street address or phone number, CEO Jim Bender said, and the public can opt in to receive alerts while remaining comp­letely anonymous.

“This puts real-time information into the hands of the people who are most affected,” said Bender, who founded Ping4 two years ago in Nashua, N.H…