In an article about the preparations people are taking as Nemo descends on the East Coast, USA Today talks a little bit about Ping4Alerts!:
Massachusetts is keeping residents informed through a 2-year-old hyperlocal app called Ping4, which sends localized alerts to mobile phones.
Ping4 has the ability to send alerts only to phones within an affected geographical area so that people are not pummeled with alerts that do not affect them, said Jim Bender, founder and CEO of Ping4, based in Nashua, N.H.
Check out the rest of the article, and stay safe during the storm!