This Rise of Mobile Marketing
Experts estimate that nearly 70% of all consumer purchases are last-minute “impulse” decisions based on the customer’s proximity to the goods or services being offered. While traditional local media and point of purchase advertising helps you to target customers in their homes and at the store, Internet-enabled mobile devices allow you to reach them at the most critical point in the buying cycle – when they are nearby but not yet inside your establishment.
- Mobile web access will surpass traditional PC access by 2013 (Gartner)
- 95% of smartphone users have looked for local information. 61% call a business, 59% visit a business, and 44% actually make a purchase (Google)
- U.S. local mobile ad spending will grow from $404 million in 2010 to $2.8 billion in 2015 (BIA/Kelsey)
- Analysts predict that 2.5 billion smartphones will be sold worldwide by 2015, and that the use of mobile Internet will increase 50-fold
The ping4alerts! advantage
Ping4alerts! is the only location-based mobile marketing solution that allows you to grab the attention of potential customers with targeted messages, ads or special offers when they are nearby and ready to buy. Unlike mobile web searches and other “local deal” services that require the user to proactively seek you out or search through random coupons, our free ping4alerts! app alerts consumers to your offer with an attention-getting sound or customized voice message as they approach one of your locations or enter any geographic area that you designate.
And you don’t have to wait for us to light up your city. Whether you are a local retailer, national chain or global brand, you can get started with ping4alerts! immediately, no matter where you are or how many locations you have.
Cost-effective as it is powerful
Our solutions require no hardware installation, no third-party involvement, or revenue/margin sharing as with other “Deals” providers. Our sales model is based on a low annual subscription fee. Once subscribed, customers may create and broadcast as many alerts, ads or offers as they like.